We've recently sent out an update on the Course eTextbook Trial we are conducting with our ebook partners, EBL. For those not subscribing to the service or participating in the trial, we thought we'd share some news with you here.
Firstly, we are hopeful we can get the trial off the ground in time for 1st Semester 2012. We know it's ambitious, but we like a challenge! Subscribers have been told who is on the Steering Committee, which as you know, is being co-ordinated by our Publisher Relations & Marketing Communications Manager,
Rachael McDiarmid together with colleagues at EBL.
We have representatives from 20 academic libraries on board for the trial and half a dozen publishers willing to explore eTextbooks in libraries. Those publishers participating in the trial have asked to review core textbooks that are adopted at the participating institutions. The Steering Committee has suggested focusing on business & economic titles, nursing, health sciences and law but will consider other subjects. Local textbooks are the primary interest - afterall, we are working with Australian based publishers on this trial! Their content is the most relevant to students and we hope there won't be too many hurdles ahead for them with regards to contracts and content management.
Each publisher will be looking at business model (access/loans) and other considerations like chapters, rentals, purchase (print/electronic version), supplementary materials, downloads. There is much work to be done. Much to think about but we will endeavour to keep you informed on the more important decisions and models as they develop.
We all need to consider what it is we are testing with this Course eTextbook Trial - what books, what criteria, and how we are going to measure the impact. As a pilot, we also need to look at how the information regarding the eTextbook is actually conveyed to the student, how is it promoted to library patrons, how do we engage them in the electronic version so we can measure their behaviour?
Do you have any thoughts on these issues? If so share them here! Remember, this is an industry trial and something we all have an interest in. What is it we are testing? How are we going to do that so the results are meaningful to all?
In the meantime, these are the keywords cropping up in our teleconferences. No doubt they will ring true for everyone:
academics, access models, Adobe Digital Editions, awareness, booking time with the textbook, books on reserve, booksellers, bookshops, budgets, business case, campus booksellers, chapter level, chapter purchase, communication, compatible devices, course book, downloads, EBL, ebook purchase, ebooks, eTextbook, James Bennett, libraries, limit of concurrent users, limited loans, loan restrictions, loans per hour, measurement of turnaways, minimum number of concurrent users, no limits on overall use, patrons, print book purchase, print sales, project, promotion, rental, sales impact, shorter access, stakeholders, students, supplementary materials, testing, testing competing textbooks, testing supplementary materials, textbooks, unique loans, universities, unlimited access.
